One of our primary things we keep struggling with at this firm is educating the client on the quality of our services. The web design / development industry has had way too many chiefs and not enough engines. What I mean is our products and services are geared toward a niche that speaks pure quality and customization. Being underbid by companies that slap these products together with duck tape has really hurt us. Our dedication to each product is what we live for but firms that underbid and slap a quick and dirty product together destroy our vision in this market. Educating each prospect on the differences between services we are bidding on is something that has been hard to communicate. Great portfolios, testimonials and referrals work great but it has not been enough to distinguish us from our competition. I was just looking at the Andy Bounds article and media on your site and was moved by the idea of tweaking and mastering the art of the presentation and the pitch. After a great deal of trial and error on our part I feel that is a good aspect of sales we need to brush up on. Blue Light Labs is a small 5 man company that runs on its own fumes without venture capitol or loans we are responsible for our own survival every month. In many cases being a small company might be one of the aspects that larger quality prospects look at in terms of stability.
Imagining our business in 12 months from now ideally I would like to start nailing down at least 50% of our quality leads so My Team and Me can focus on quality professional work and stop underselling ourselves to get a bid. This way everyone wins which is what business should be more about! A healthy life comes with doing what you do best and getting results without driving yourself into the ground. Removing the struggle and frustration out of the air would be the best thing that could happen to us. Educating and communicating effectively with current clients as well as prospects I feel is the first step to our success.
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Joomla is one of the largest growing open source content management systems on the planet with a large web development community to support it.
